Community Spotlight

This week in sports advertising, DeAndre Hopkins gets celebrity celebration advice, Chelsea FC teases a new player signing, and PlayStation re-creates their history through the Big Bang.

This week in sports media and marketing, NBA CMO Pam El announces her retirement, and the FCFL brings on Marshawn Lynch and Richard Sherman as team owners.

Giselle Aritsy shares the importance of data with context, MLS' focus on live media, and how Hamilton inspired her personal development.

This week in sports advertising, NBA2K gets an assist from data and Dickies puts in elbow grease with Packers fans.

PERFORM Group's Laura Louisy explains the three behavioral trends that have created a new breed of fan that sports rights holders must seek to engage.