Name: Moriah Lark
Job: Associate Manager, Global Partnerships
LinkedIn: Moriah Lark
In 140 characters or less, tell us who you are and how you got to where you are today.
Brand Strategist. Creative Storyteller. I love helping brands amplify their message to the right audience on the best platforms. That comes from passion.
What’s one trend in media or marketing that you’re buying or selling?
Recently I have learned to love the targeted ads that you get on your Instagram feed. I’ve actually engaged with a lot of the personalized posts and even have purchased a few items/services through this feature. It’s definitely a disruption for traditional marketing, and I am interested to see what Instagram and Facebook will do next with this type of personalization.
How do you define creativity?
I define creativity as the ability to depict a story in an innovative and engaging way. Creativity speaks to one’s true personal brand and is best reflected through storytelling.
What’s the project or campaign that you’re proudest of? Why?
We just signed a huge partnership deal here at the NBA. While I wasn’t involved in the day-to-day negotiations, I had the pleasure of working with our internal groups to properly introduce them to the Beats brand, as well as introduce Beats to the NBA family. There was definitely some blood, sweat… and a lot of tears to bring this to life. I hadn’t been this close to a negotiation and a true partnership relationship so there were a lot of growing pains for me, but I learned so much. I am super excited for what this partnership will produce for the upcoming NBA season. We’ve got some good stuff on the way.
What are you working on right now? Any exciting future plans that you’re able to share?
I have just recently switched some of my accounts at the NBA, and I will work on Beats, Kia and Express for the upcoming NBA season. Each brand is unique in their own way, and I am excited to play a part in leveraging their brand within the NBA’s DNA. You’ll see some cool activations around Tip-Off, Christmas Day, Draft, and especially All-Star 2019 in Charlotte.
As a connected fan, what’s the best piece of sports content that you have recently consumed?
Bleacher Report has some good content right now. I usually get my daily dose of highlights from this platform.
What’s been the biggest high and low of working in sports?
I would say one of the biggest lows of working in sports is navigating through a lot of ambiguity, but I will also say, one the biggest highs of working in sports is navigating through that same ambiguity. You learn and grow so much from ambiguous situations and it allows you to see different perspectives of that situation and find a different strategy or approach for problem-solving.
What’s one element of the sports industry that you’d like to see change?
I think sports have always played a crucial role in our political and social climates, and I love being at the center of it. I don’t have a particular change that I wish to see, but I am hopeful that there will be more key players in the industry who will take a stand and make a difference, especially given our current political climate. I believe that will be the case in all roles within the industry: players, coaches, agents, marketing executives, content producers, commentators, owners, etc.
What’s an example of one way in which MiS has positively impacted your career?
MiS is the reason I landed this job with the NBA. I appreciate all of the relationships I have been able to build through the MiS network. We are truly like family. We always support each other and always want to see each other win. I can’t wait to see what MiS does in the next five years.
Get to know more members of the Hashtag Sports and MiS communities here.
Hear more from leaders and creators across the sports industry this June at Hashtag Sports, an annual conference designed for media and marketing professionals.